![]() With a high VTR, you'll have more opportunities to thrive in the platform, such as getting featured in the Buy Box spot. In other words, the VTR is an indicator of your service quality. They want to ensure that their orders arrive on time. This shows that buyers want transparency throughout their buying experience, from the shipping to the delivery phase. Why It MattersĮcommerce businesses without valid tracking systems frequently experience abandoned purchases. Note that Amazon needs 72 hours before the report reflects the updates on your VTR. Filter the data by product category or carrier when necessary. Go to the Valid Tracking Rate section and click Download Report. If you don't find any orders on the report, you're doing it right. This is where you'll find more details about the VTR defect report, which contains orders without a valid tracking number. Next, view the Shipping Performance section and find View. Go to your account's Performance menu and select Account Health.
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